Angelo Motta, born in 1890, after a long and early apprenticeship as a pastry chef in 1919 opened his first bakery with his name in via Closed in Milan. At the time the cake is still low and compact but he, recovering the ancient method of sourdough, it revolutionizes the dough and shape, inaugurating the "new" tradition of panettone high domed baptistery, softer and richer raisins. The response was immediate and will continue uninterrupted in the following years.
In 1925 opened the first store image in gallery Carlo Alberto Motta. A new formula for its time: manicured and modern furnishings and bartenders who do not accept a tip. Here begins the transformation of Motta from handicraft company in industry itself. The great success of Motta is ongoing and will continue uninterrupted in the following years to build a factory in Viale Corsica in Milan at the end of 1930.
From 1937 to the death of his founded in 1957, production will be increased more than sevenfold: Motta is now the undisputed leader in the industry. From 50 years onwards begins a strong diversification in many markets where Motta receives a huge success, generating real products Myth for the various generations . And 'so that in the 50s led to the first ice cream on a stick in the 60 industrial and the first snack. It 'always Motta who in the early 80 invents the first panettone, the Tartufone that gives rise to a new type of product.
Even today the recipe Motta remains the same: great care, attention to quality and know-how enriched by a pinch of fantasy to heat the homes of all Italians. Motta, your myth.